HER HOME: Happy Safe New Year

My teen-aged son and I were moving from Maryland to Iowa a few years back when it happened.  All our worldly goods were with us in the rental truck I was driving, and my car was strapped to a tow dolly hitched to the back of the truck.  We had settled in for the roughly [...]

HER HOME: Her Holiday Impact

Loads of people are trying to predict exactly how much revenue will be generated this holiday season.  But with women making more than 80% of buying decisions in all homes (Business Week, Feb 14 2005), it is clear the purchasing power of women will make a huge impact.  It may be too early to know [...]

Lifestyle Landscapes

According to Pink Magazine, across the country women are rewriting their lives, sometimes multiple times, to create the lifestyle that more closely suits their passions and values.  And it’s the over-40 crowd that is driving the trend, though it more of a life stage rather than an age-driven process.   A study done at American University [...]

Her Home: Woman-Centric Trends for 2007

According to Entrepreneur magazine’s list of ten marketing trends to watch in 2007, affluent working women –those with an annual family income of $75,000 or more- are a group to watch in the coming year. The group is increasing in size and 94.3 percent of them access the internet during an average month. Addtionally, Lucid [...]