Apparently the latest thinking is that women prefer a more traditional downtown-style mall –or “lifestyle mall”, as it is being called now – over shopping in climate-controlled indoor malls …the very same things that replaced the traditional downtown areas as the most popular place to shop.
At least that’s what today’s USA Today is reporting. The [...]
Entries from January 2007
January 30, 2007
HER HOME: Flowers and Chocolate
Good news for women on Valentine’s Day:
Men continue to be the primary spenders when it comes to splurging on gifts for Valentine’s Day,” said Tracy Mullin, National Retailers Federation President and CEO. “With males spending significantly more this year than females, men may be looking at Valentine’s Day as a way to make up for [...]
January 29, 2007
HER HOME: Saks “New” Demographic
The new ideal demographic for Saks 5th Avenue is 35-55 year old wealthy women, according to an article in today’s Washington Post. That particular group of shoppers makes up 60 to 70 percent of Sak’s clientele.
The Post article says, “Chief executive Steve Sadove has made it clear that he wants to cater to wealthy women [...]
January 28, 2007
HER HOME: Woman-Centric Builder in NC
Sparkes Construction from Asheville, North Carolina, issues the following press release:
Sparkes Construction Co. Inc. named exclusive Woman-Centric™ builder for 6 North Carolina counties.
“How will this home specifically serve the needs of the woman of the house?”
“How will this stage of home construction create a healthier home for her family?”
“Will our construction techniques and materials provide [...]
January 26, 2007
HER HOME: Lion Submits to Loving Wife
“The lion eventually let go and, with blood on its snout, stood staring at the woman. She screamed and waved the log until the animal walked away.” It wasn’t a burly weight-lifting young thing who made the mountain lion back down. It was a 65-year-old lady who will be celebrating her 50th wedding anniversary next [...]
January 24, 2007
HER HOME: Nissan “Gets It”
According to today’s edition of MediaPost’s Marketing Daily, Nissan “gets it” about the importance of marketing to women. The article says, “INFINITI, THE LUXURY DIVISION OF Japanese automaker Nissan, plans to increase its marketing budget by 20% this year and focus on women consumers for its new small crossover vehicle and G coupe, says Vice [...]
January 23, 2007
HER HOME: Women Hunters
Apparently the women in Iowa are packing heat, but are doing it for sporting purposes. According to Iowa’s Quad City Online says, “Iowa is following a national trend as female hunters are taking to the field in increasing numbers, while the numbers of their male counterparts have decreased.” The news article goes on to say, [...]
January 23, 2007
HER HOME: Courting Fitness
It may seem like such a dark-ages way to be, but it really wasn’t all that long ago that women were told that playing basketball isn’t “ladylike”. Times have definitely changed, and today women on the mature side of life are making up for lost time on the basketball courts, according to an article in [...]
January 19, 2007
HER HOME: Size Really Does Matter!
There are times in life when size definitely matters. Angie’s List, an internet-based consumer rating service, reports the following about responses to a recent survey of their users:
47% of Angie’s List respondents said their home is less than 2,000 square feet
7% reported that their home is more than 4,000 square feet
63% believe their home is [...]
