HER HOME: Gender Gap?

According to today’s edition of “Just an Online Minute” by MediaPost, there is a gender gap in the viewership of online videos.  MediaPost reports that a new report by research firm eMarketer says around 7 out of 10 male internet users viewed online video last year while only 55% of women watched online video. 
The report, [...]

HER HOME: Gen Y Women

There’s a huge focus on Boomer women, and rightly so.  The Boomer generation is a huge demographic with a huge amount of money to spend.  But smart marketers will also have their eye on Gen Y (born between 1978 and 1998).   According to a story in Florida Today, Gen Y women have very different views [...]

HER HOME: Rump Roasts and Cardigans

According to an article in the Chicago Tribune, there’s a growing trend in the grocery business.  Or is it the fashion industry?  The article reports that buying cardigans and comfy shoes at the same place you buy your peanut butter brought in $211 million last year.  In fact the trend is growing so quickly that [...]

HER HOME: Lifespan

The National Association of Home Builders (NAHB) conducted a study that provides general guidelines of how many years of service you can reasonably expect from home components.  Of course, one needs to keep in mind that various factors like use, maintenance, and climate can have a major effect on the longevity of a product.
Polling experts [...]

HER HOME: Shopping Habits and New Colors

According to a report from Home Textiles Today, old media like magazines, newspapers, and television work side-by-side with the internet when it comes to shopping.  The report, highlighting a survey conducted by the National Retail Federation, says that women were more likely than men to be motivated by coupons and in-store promotions when shopping online, [...]

HER HOME: Refined and Dignified

AdWeek Magazine online has a column today that features a variety of fun and interesting facts.  For instance:
Why do women wear shoes? Not just to save wear and tear on their feet. In a survey conducted for ShoeMall, women age 18-54 were asked whether they use shoes for any of several purposes. Forty-four percent said [...]

HER HOME: Is It Nap Time Yet?

National Sleep Foundation has found that 60 percent of American women are sleepy.  They didn’t need to do a study to learn that.  They could have just asked me.  But their study did come up with some interesting facts.  For instance, according to their findings, working mothers (at 72 percent) and single working women (at [...]

HER HOME: Women Love To Play

According to Telephia, the largest provider of consumer research to the communications and mobile media markets, women purchase 66 percent of all mobile games.  And that’s women of ALL ages, not just the 18-24 group typically thought of as the most avid gamers.  Nearly 17.4 million mobile consumers downloaded a mobile game last quarter, up [...]

HER HOME: Single with Children?

Mediapost recently ran an article about single moms. Actually, according to the article, the correct term is *single women with children*. The gist of the article is that single women with children are not defined solely by their motherhood, and they don’t fit current marketing assumptions. They are adventuresome, daring and, importantly, brand loyal. But [...]

HER HOME: Younger Women Buying

According to a new report by The Media Audit, there are 23.2 million adults with annual household incomes of $100,000 or more in the 87 metropolitan markets surveyed regularly by The Media Audit.  Out of those 23.2 million, 6.2 million are between the ages of 18 and 34. 
Interestingly, though the big focus right now is [...]