Entries from June 2007

June 25, 2007

HER HOME: Baby Boomers Hitting the Books

Did you know that someone retiring at the age of 65 is now likely to live past 80?  What are people doing with their time?  Anna D. Banks, a writer for the American Chronicle says that there are thousands of learners all over the world who find that going back to college to earn a [...]

June 7, 2007

HER HOME: Woman-Centric Office Furniture

According to an article appearing in today’s San Diego Union-Tribune, furniture giant, Ikea North America, estimates that that small business owners, particularly females, could eventually account for 10 percent to 15 percent of Ikea’s U.S. business.  Furthermore, Ikea says that women already make up about 70 percent of their business overall.  Office Depot and OfficeMax [...]

June 6, 2007

HER HOME: What is Natural?

According to an article in today’s Mediapost Marketing Daily column, (http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=61655) Burt’s Bees, a personal care products company with an emphasis on a natural, environmental approach has come up with some interesting research findings.    
 
The study, commissioned by Burt’s Bees and conducted by TSC, a division of Yankelovich Partners Inc., shows consumer confusion about what [...]