HER HOME: Black is Beautiful

Percentage of black women who are concerned about the way they’re portrayed in popular media: 77
Percentage of black women who say they’re portrayed worse than any other racial group in media: 71
Percentage of black women who believe black teens are portrayed worse than other racial groups in media: 69
How much an average black woman spends [...]

HER HOME: Mom’s Online!

DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, [...]

HER HOME: Taking the Step in the Right Direction – More Women Competing in Triathlons

http://www.kansascity.com/238/story/223571.html
Women of all ages are getting serious about their health and taking a step in the right direction. 35% of all triathlon participants are women, up 10% in the last decade with the fastest growing segment being 35-45 year olds. What drives these women to participate in these lengthy, endurance sport events?
Participation by women in [...]

HER HOME: Helping Your Grad

Graduate Assistance: Families Supporting Children after College Graduation 
Graduating high school and college is a right of passage that many children and parents go through every year.   But the latest Nielsen Company survey says that passage is not as bumpy as it has been in the past.  Over one quarter of Boomer parents with children 18 [...]

HER HOME: In the News

Design Basics and our Woman-Centric home plans are in the news again!  This time we’ve caught the attention of the latest edition of trendwatching.com.  To read the whole article, go to www.trendwatching.com/trends/femalefever.htm