Her Home: Is this woman-centric marketing?

According to today’s Business Journal http://albany.bizjournals.com/albany/stories/2008/01/14/story3.html, the Hampton Inn in downtown Albany, New York, is going to be offering a women-only floor to female guests.  Guests will receive special amenities and services and the security of having exclusive access to the floor.  Of course, security comes at a price.  Twenty dollars extra a night, to [...]