Good news for women on Valentine’s Day:
Men continue to be the primary spenders when it comes to splurging on gifts for Valentine’s Day,” said Tracy Mullin, National Retailers Federation President and CEO. “With males spending significantly more this year than females, men may be looking at Valentine’s Day as a way to make up for that HD-TV they splurged on for the Super Bowl.”
Not that women are cheap or anything, but the NRF report says, “Men have historically been the big spenders when it comes to Valentine’s Day and this year is no exception. According to the survey, the average male is expected to spend $156.22, nearly double the $85.08 that the average female will spend. Flowers remain a popular holiday gift, with 58.3 percent of men planning to buy their sweetie some type of flower (vs. 52.3% in 2006). Men will also be showering their loved ones with cards (56.7%), candy (42.9%), an evening out (53.1%), and jewelry (27.6%).
I will eagerly await my flowers and chocolates. 🙂
The new ideal demographic for Saks 5th Avenue is 35-55 year old wealthy women, according to an article in today’s Washington Post. That particular group of shoppers makes up 60 to 70 percent of Sak’s clientele.
The Post article says, “Chief executive Steve Sadove has made it clear that he wants to cater to wealthy women between the ages of 35 and 55 with classic tastes. The chain has suffered something of an identity crisis over the past few years, veering between edgy young shoppers and older traditionalists. That confused customers, and market share diminished.”
The article talks about the petite section and various woman-centric features of the store….but without saying “woman-centric”. It gives the impression, though, that no matter “edgy young shoppers” or those with “classic tastes”, Saks is definitely female-oriented.
To read the whole article, go to http://www.washingtonpost.com/wp-dyn/content/article/2007/01/26/AR2007012601632.html?nav=rss_business
Sparkes Construction from Asheville, North Carolina, issues the following press release:
Sparkes Construction Co. Inc. named exclusive Woman-Centric™ builder for 6 North Carolina counties.
“How will this home specifically serve the needs of the woman of the house?”
“How will this stage of home construction create a healthier home for her family?”
“Will our construction techniques and materials provide her with a home that will provide enjoyment, convenience and satisfaction for years to come?”
These are but a few of the questions that help Sparkes Construction Co. Inc. maintain a woman-centric perspective throughout each homebuilding project.
Owner David Sparkes wife, Kimberly, who co-owns the company, helps him pick woman-centric home plans and does most of the decorating and selections. “We may spend a month and a half just choosing the perfect plan for a property. Once I get the home framed, Kimberly’s on her way to multiple design shops, working with our suppliers around town. She gets the colors and materials together, then she gives me a list and I go forward with finishing the house’s interior. Kimberly also home schools our two daughters (ages 5 and 12), manages our rental properties and is earning her real estate license.”
“We are honored to to be chosen as woman-centric homebuilder in North Carolina.”
“The lion eventually let go and, with blood on its snout, stood staring at the woman. She screamed and waved the log until the animal walked away.” It wasn’t a burly weight-lifting young thing who made the mountain lion back down. It was a 65-year-old lady who will be celebrating her 50th wedding anniversary next month, and she was saving the life of the man she loves.
A news piece on MSNBC explains that Nell and Jim Hamm, experienced hikers, were hiking in Prairie Creek Redwoods State Park in California when the lion pounced on Jim. According to the article, Nell said, “Jim was talking to me all through this, and he said, ‘I’ve got a pen in my pocket and get the pen and jab him in the eye,'” Nell continued, “So I got the pen and tried to put it in his eye, but it didn’t want to go in as easy as I thought it would.” MSNBC stated that when the pen became bent and no longer useable, Nell went back to using the log and successfully stunned the lion with her attack, making the lion give up her beloved Jim.
Never underestimate the life-long love of a brave woman.
The complete article can be found at: http://www.msnbc.msn.com/id/16817149/?GT1=8921
According to today’s edition of MediaPost’s Marketing Daily, Nissan “gets it” about the importance of marketing to women. The article says, “INFINITI, THE LUXURY DIVISION OF Japanese automaker Nissan, plans to increase its marketing budget by 20% this year and focus on women consumers for its new small crossover vehicle and G coupe, says Vice President of Marketing Jan Thompson.”
Nissan just finished an ethnographic study of women. The article quotes Thompson about the findings of the study and the reason for Nissan’s new approach, “We found that women really want to understand the brand. They want to know what it will do for them and what to expect from the brand. If they don’t know that, they may not be willing to take the time to search a brand out.” She states that Nissan needs to find ways to be “contextually relevant to women, which is different than the way we speak to male consumers.”
Thompson stated that the company plans on reaching out to women via the internet and magazines.
To read the full article, visit http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=54373