Monthly Archives: March 2007

HER HOME: Gender Gap?

According to today’s edition of “Just an Online Minute” by MediaPost, there is a gender gap in the viewership of online videos.  MediaPost reports that a new report by research firm eMarketer says around 7 out of 10 male internet users viewed online video last year while only 55% of women watched online video. 

The report, *Women Online: Taking a New Look*, says the gender gap will shrink considerably by 2011 when it’s estimated that 89% of online men and 85% of online women will view web videos. 

The article can be read at:  http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=57994

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Filed under gender, gender gap, men, online video, women

HER HOME: Gen Y Women

There’s a huge focus on Boomer women, and rightly so.  The Boomer generation is a huge demographic with a huge amount of money to spend.  But smart marketers will also have their eye on Gen Y (born between 1978 and 1998).   According to a story in Florida Today, Gen Y women have very different views on life, the universe and everything (as author Douglas Adams would say). 

The article covers everything from technology (Gen Y women are much more tech-savvy than previous generations, having grown up with video games and computers and are very active on MySpace), to having babies (there is no such thing as an *old maid* with Gen Y), to consumerism and the high rate of debt problems that plague Gen Y.  And the general theme of the article is that this generation can’t be pigeonholed. It says emphatically, “There’s no one stereotype for a Generation Y woman, because they all have different careers, dreams and outlooks on life. If there’s anything they have in common, however, it’s their ability to do whatever they want to do.”

View the whole article at:  http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20070326/LIFE/703260308/1005

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HER HOME: Rump Roasts and Cardigans

According to an article in the Chicago Tribune, there’s a growing trend in the grocery business.  Or is it the fashion industry?  The article reports that buying cardigans and comfy shoes at the same place you buy your peanut butter brought in $211 million last year.  In fact the trend is growing so quickly that the market research firm NPD Group shows a 76 percent increase in women’s clothing sale at food stores from January 2006 through January 2007.  Since that figure was only 8 percent the previous year, it seems like this trend is not just growing, it’s exploding.  

While supercenters like Walmart and Target account for the largest part of the increase, Whole Foods and Safeway have gotten in on it too, expanding their lines of women and children’s clothing as well as adding selections for men.  Designer brands like Prada and Gucci aren’t available, but basics like sweaters, shoes and shirts are easy to find, with the selections offering an added measure of convenience to shoppers.  Whole Foods is focusing their clothing on organic fibers and dyes in keeping with their overall message and commitment.  

To read more about this new market strategy, read the Trib article at:  http://www.chicagotribune.com/features/lifestyle/living/chi-0703190327mar21,1,364479.story?coll=chi-living-hed

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HER HOME: Lifespan

The National Association of Home Builders (NAHB) conducted a study that provides general guidelines of how many years of service you can reasonably expect from home components.  Of course, one needs to keep in mind that various factors like use, maintenance, and climate can have a major effect on the longevity of a product.

Polling experts in a wide range of fields, NAHB learned that many components are expected to last the lifetime of the house.  Toilets, wood floors, all types of insulation, and doors are among those with a long life expectancy.  But others are expected to last a much shorter duration.  Wood decks, for instance, should last about 20 years, but only under ideal conditions.  For kitchen faucets, the length of time is only 15 years.  And furnaces should last 15 to 20 years. 

Of the major appliances in a home, gas ranges have the longest life expectancy at 15 years.  Dryers and refrigerators last about 13 years.  Compactors have one of the shortest lifespans at only 6 years.  Countertops vary in their lifespan.  Natural stone countertops should last a lifetime, but cultured marble countertops will only last about 20 years.

To see the complete list of home components included in the study, with everything from closet doors to paints to home technology, visit http://www.nahb.org/fileUpload_details.aspx?contentID=72475

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HER HOME: Shopping Habits and New Colors

According to a report from Home Textiles Today, old media like magazines, newspapers, and television work side-by-side with the internet when it comes to shopping.  The report, highlighting a survey conducted by the National Retail Federation, says that women were more likely than men to be motivated by coupons and in-store promotions when shopping online, while men were more likely to start researching online after a face-to-face conversation.  Additionally, men were twice as likely as women to shop for a car online (20.2 percent compared to 10.2 percent).  

Home Textiles Today also says that 92.5 percent of adults surveyed said they regularly or occasionally research online before purchasing an item in a store.  The products most often researched online include electronics (50.8 percent), apparel (31.9 percent), and appliances (27.0 percent). 

In other news, Home Textiles Today reports that Pantone, known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer, released today eight new directional color palettes for home furnishings and interiors.  Presented for the first time at the International Home and Housewares Show, the palettes for 2008 *blend classic elegance with modern spice*.  They are ReCollections, Chinoiserie, High Profile, Ethnic Chic, Agrestic , Wellspring, Savories, and Nuances.   Learn more about color at http://www.pantone.com

And check us out at:  www.womancentricmatters.com

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Filed under buying, colors, home design, pantone, shopping, trends, women

HER HOME: Refined and Dignified

AdWeek Magazine online has a column today that features a variety of fun and interesting facts.  For instance:

Why do women wear shoes? Not just to save wear and tear on their feet. In a survey conducted for ShoeMall, women age 18-54 were asked whether they use shoes for any of several purposes. Forty-four percent said they use them to be *more refined and dignified*. (Men, of course, are refined and dignified in any case.) Thirty-seven percent use shoes to feel *more powerful and confident,* 32 percent to be *more playful* and 31 percent to be *more feminine and girlish*. Just 20 percent use shoes to be *more sexy*.

Other topics covered include what percentage of women would prefer to reveal their age instead of their weight, stats on the sales of dresses and hosiery, how many kids have TVs in their rooms, and more.  Check it out at And”>http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003556642

And check us out at http://www.womancentricmatters.com or http://www.herhome.com

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HER HOME: Is It Nap Time Yet?

National Sleep Foundation has found that 60 percent of American women are sleepy.  They didn’t need to do a study to learn that.  They could have just asked me.  But their study did come up with some interesting facts.  For instance, according to their findings, working mothers (at 72 percent) and single working women (at 68 percent) are the two highest groups of women to feel sleepy during the day and to experience insomnia at night.  To fight the desire to head back to bed for a well-earned nap, 65 percent of the sleepy gals consume caffeinated beverages, with 37 percent of all women drinking three or more cups of coffee or equivalent caffeinated drinks such as colas.  Also, the study shows that women are more likely to experience sleep problems than men.
 

This lack of sleep is adversely affecting a woman’s quality of life.  When pressed for time, one-half of the women in the NSF study responded that sleep (52 percent) and exercise (48 percent) are the first things they sacrifice.  A mere 20 percent of women responded that they would choose to put work on the back burner when they’re sleepy or running short on time.

As for me, a nap sounds pretty good right now.

You can read the press release from the National Sleep Foundation at:http://www.sleepfoundation.org/site/apps/nl/content2.asp?c=huIXKjM0IxF&b=2434067&ct=3618771

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