According to today’s edition of “Just an Online Minute” by MediaPost, there is a gender gap in the viewership of online videos. MediaPost reports that a new report by research firm eMarketer says around 7 out of 10 male internet users viewed online video last year while only 55% of women watched online video.
The report, *Women Online: Taking a New Look*, says the gender gap will shrink considerably by 2011 when it’s estimated that 89% of online men and 85% of online women will view web videos.
The article can be read at: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=57994
There’s a huge focus on Boomer women, and rightly so. The Boomer generation is a huge demographic with a huge amount of money to spend. But smart marketers will also have their eye on Gen Y (born between 1978 and 1998). According to a story in Florida Today, Gen Y women have very different views on life, the universe and everything (as author Douglas Adams would say).
The article covers everything from technology (Gen Y women are much more tech-savvy than previous generations, having grown up with video games and computers and are very active on MySpace), to having babies (there is no such thing as an *old maid* with Gen Y), to consumerism and the high rate of debt problems that plague Gen Y. And the general theme of the article is that this generation can’t be pigeonholed. It says emphatically, “There’s no one stereotype for a Generation Y woman, because they all have different careers, dreams and outlooks on life. If there’s anything they have in common, however, it’s their ability to do whatever they want to do.”
View the whole article at: http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20070326/LIFE/703260308/1005
The National Association of Home Builders (NAHB) conducted a study that provides general guidelines of how many years of service you can reasonably expect from home components. Of course, one needs to keep in mind that various factors like use, maintenance, and climate can have a major effect on the longevity of a product.
Polling experts in a wide range of fields, NAHB learned that many components are expected to last the lifetime of the house. Toilets, wood floors, all types of insulation, and doors are among those with a long life expectancy. But others are expected to last a much shorter duration. Wood decks, for instance, should last about 20 years, but only under ideal conditions. For kitchen faucets, the length of time is only 15 years. And furnaces should last 15 to 20 years.
Of the major appliances in a home, gas ranges have the longest life expectancy at 15 years. Dryers and refrigerators last about 13 years. Compactors have one of the shortest lifespans at only 6 years. Countertops vary in their lifespan. Natural stone countertops should last a lifetime, but cultured marble countertops will only last about 20 years.
To see the complete list of home components included in the study, with everything from closet doors to paints to home technology, visit http://www.nahb.org/fileUpload_details.aspx?contentID=72475
AdWeek Magazine online has a column today that features a variety of fun and interesting facts. For instance:
Why do women wear shoes? Not just to save wear and tear on their feet. In a survey conducted for ShoeMall, women age 18-54 were asked whether they use shoes for any of several purposes. Forty-four percent said they use them to be *more refined and dignified*. (Men, of course, are refined and dignified in any case.) Thirty-seven percent use shoes to feel *more powerful and confident,* 32 percent to be *more playful* and 31 percent to be *more feminine and girlish*. Just 20 percent use shoes to be *more sexy*.
Other topics covered include what percentage of women would prefer to reveal their age instead of their weight, stats on the sales of dresses and hosiery, how many kids have TVs in their rooms, and more. Check it out at And”>http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003556642
And check us out at http://www.womancentricmatters.com or http://www.herhome.com
National Sleep Foundation has found that 60 percent of American women are sleepy. They didn’t need to do a study to learn that. They could have just asked me. But their study did come up with some interesting facts. For instance, according to their findings, working mothers (at 72 percent) and single working women (at 68 percent) are the two highest groups of women to feel sleepy during the day and to experience insomnia at night. To fight the desire to head back to bed for a well-earned nap, 65 percent of the sleepy gals consume caffeinated beverages, with 37 percent of all women drinking three or more cups of coffee or equivalent caffeinated drinks such as colas. Also, the study shows that women are more likely to experience sleep problems than men.
This lack of sleep is adversely affecting a woman’s quality of life. When pressed for time, one-half of the women in the NSF study responded that sleep (52 percent) and exercise (48 percent) are the first things they sacrifice. A mere 20 percent of women responded that they would choose to put work on the back burner when they’re sleepy or running short on time.
As for me, a nap sounds pretty good right now.
You can read the press release from the National Sleep Foundation at:http://www.sleepfoundation.org/site/apps/nl/content2.asp?c=huIXKjM0IxF&b=2434067&ct=3618771