HER HOME: Woman-Centric Office Furniture

According to an article appearing in today’s San Diego Union-Tribune, furniture giant, Ikea North America, estimates that that small business owners, particularly females, could eventually account for 10 percent to 15 percent of Ikea’s U.S. business.  Furthermore, Ikea says that women already make up about 70 percent of their business overall.  Office Depot and OfficeMax are trying to get a piece of the women’s market too.

 

The Center for Women’s Business Research states that 10.4 million businesses are owned by women, and the number of privately held firms where women owned at least 51 percent stake grew 42.3 percent from 1997 to 2006.  So it’s no wonder the big office supply retailers like OfficeMax and Office Depot are attempting to tailor their offerings to appeal more to the female sensibilities in office décor. 

 

Partnering with decorating guru Christopher Lowell and furniture and décor companies Sharper Image and Broyhill, the large office supply retailers are offering furniture that is flexible, comfortable and stylish.  Things like antique finishes, beach house décor, and extra storage are built in to the designs.  Chairs are adjustable so smaller female frames can be comfortable.  Credenzas easily flip into home office stations. 

 

To read more about the trends in office furniture for women read the article online at:  http://www.signonsandiego.com/news/business/20070605-1923-women-officefurniture.html

 

To learn more about the companies mentioned in the article, go to: 

http://www.broyhillfurniture.com
http://business.ikea.com
Center for Women’s Business Research:
http://www.cfwbr.org
http://www.christopherlowell.com
http://www.ikea.com
http://www.officedepot.com
http://www.officemax.com

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5 Comments

Filed under office furniture, trends, woman-centric

5 responses to “HER HOME: Woman-Centric Office Furniture

  1. Tiffany Reilley

    I love to have some office furniture that can multi-task for me. At home I have a traditional small desk and filing system and it is so hard to keep things organized! I would a place built in for a paper shredder, bookshelves and IT materials (CDs, IPod, PDA, etc.) so I don’t have to keep pulling things out of my purse or a drawer.

  2. Julianne Davis

    I like just being able to have options in my office furniture. Often times in many offices all you see is big heavy blockey furniture in dark tones. I prefer more curves and lighter textures.

  3. Broyhill Home Collections store in MANAMA – AL MUHARRAQ, BAHRAIN is listed in UncleLocal.org too. Looks like to be a nice place for furnitures.

  4. office chairs that are made of steel and leather are the best stuff that you can use on your office,,:

  5. we have different office chairs in the office and i love to use those office chairs with clothe cover .;*

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