HER HOME: Would you give up chocolate?

Apparently blogging is very *woman-centric*.  According the Center for Media Research, a recent study about women and blogging was done by BlogHer and Compass Partners. 

Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

• 55% would give up alcohol
• 50% would give up their PDAs
• 42% would give up their i-Pod
• 43% would give up reading the newspaper or magazines
• only 20% would give up chocolate

Time shift from traditional media is accelerating in the general Internet population:
• 24% of women surveyed watch less television because of blogging
• 25% read fewer magazines because they are blogging
• 22% read fewer newspapers because they’re blogging

In addition:
• More than half of women surveyed consider blogs a reliable source of advice and information
• Half of women surveyed say blogs influence their purchase decisions

How do you feel about blogging?  A reliable source of information?  Worth giving up chocolate or alcohol for?  Let us know!

To see more facts from the study, visit http://www.blogher.com/files/BlogHer.CompassPartners.Social%20Media%20Study.ppt.pdf



Filed under lifestyle, trends, woman-centric, women

8 responses to “HER HOME: Would you give up chocolate?

  1. tiffanyreilley

    Ever since I upgraded my system at home, I have found myself checking out blogs more. Being a first time home buyer, I have found blogs to be an important resource. From knowing when and where to buy to what questions to ask, I have learned so much from other people’s experiences. I say, don’t be afarid of blogs. They are a great resource at your fingertips!

  2. 80sgirl

    Blogs are just another version of what we had in the 1990’s call chat rooms. But instead of talking directly with someone, now you check out their online diary!

    My only advice for people who like blogging is be careful at what you put in there, you never know who is accessing that information and what thwy will use it for.

  3. HerHome

    Thanks so much for the comments!

    SosGirl: You’re right, everyone needs to be very careful what they put into blogs. Even marking it as “private” doesn’t guarantee that it won’t be viewable by someone you never intended to see it. And I agree—blogs are very 90’s! I started out on the old BBS’s, moved to chat rooms, and now blogs. I think at heart, we all 1) want to express ourselves, and 2) want to stay connected.

    Tiffany: Kudos to you! First time home buyer AND upgrading your computer system —both courageous things to do! And you’re right –blogs can be a great source of info. But be careful … like in person, you need to “consider the source”. Hopefully, you continue to find ours a good source! Also, http://www.designbasics.com and http://www.herhome.com have great info for first time buyers. Food for thought, anyway!

  4. midwestmommie

    Blogs can be overwhelming! All I want to know is how to find the best bargains and gas prices in town and I get hundrends of different opinons or news sources trying to fight for my advertising dollars. Instead of checking out blogs, I rely more on friends and family to find out what is going on in my neighborhood vs. a perfect stranger.

  5. cheaperbythedozen

    Using the internet at the library helps the envirnoment and your wallet. Instead of having to recycle newspapers and magazines, electricity for television, you can walk or bike to the library, hop online and talk as much as you want or check out things you are interested in without having the extra expenses. Also at the library are books, magazines, audio tapes, dvds and more, so really, you don’t have to give up anything if you don’t have to!

  6. weddingbells

    When talking with my customers, I always ask how did you hear about me? Almost 75% say the internet!

    This is because I created a website, joined several online networking sites and commented on blogs.

    The secret to increasing my sales is that I added my email and website address to every blog I commented on.

    After 30 days, I saw a noticeable increase in my business and now I am booked solid for three months!

    I highly recommend to anyone who has a small business to create a website and get out there online. You will be surpised by the results!

  7. singleinthecity1984

    Has anyone seen the recent Twix commercial where the guy takes a bite to think over what to say to the woman and he says “I thought you could come over and blog…” and the woman says “Oh I love blogging” and they leave together? I found that quite funny after reading the above article. Apparently even the marketing companies are getting on the blog bandwagon and using humor to get our attention.

  8. Pingback: » Light and Cheap, Netbooks Are Poised to Reshape PC Industry

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