Category Archives: lifestyle

HER HOME: Would you give up chocolate?

Apparently blogging is very *woman-centric*.  According the Center for Media Research, a recent study about women and blogging was done by BlogHer and Compass Partners. 

Women are so passionate about blogging, says the report, that large percentages said they would give something up to keep the blogs they read and/or write:

• 55% would give up alcohol
• 50% would give up their PDAs
• 42% would give up their i-Pod
• 43% would give up reading the newspaper or magazines
• only 20% would give up chocolate

Time shift from traditional media is accelerating in the general Internet population:
• 24% of women surveyed watch less television because of blogging
• 25% read fewer magazines because they are blogging
• 22% read fewer newspapers because they’re blogging

In addition:
• More than half of women surveyed consider blogs a reliable source of advice and information
• Half of women surveyed say blogs influence their purchase decisions

How do you feel about blogging?  A reliable source of information?  Worth giving up chocolate or alcohol for?  Let us know!

To see more facts from the study, visit



Filed under lifestyle, trends, woman-centric, women

HER HOME: Woman-Centric Matters in the News Again

Woman-Centric home design has made the news again.  The May edition of Kitchen and Bath Design News features not only woman-centric home design by Woman-Centric Matters, but also a FEMALE home builder who has signed up with the program. 

Terri Goetz of Heritage Hill Properties in Hartland, Wisconsin, has always had a feel for what women want in a home, and as the article correctly states, it goes far beyond the kitchen and laundry room.  It is a whole-house concept that address how a home really lives and what features women really want.  

Goetz emphasizes that simplicity is the key – making the home a place where a woman can truly relax.  Easy care countertops, ample storage, rooms dedicated to being an exercise room or home office instead of just being a space bedroom, big pantries, drop zones to help keep coats, backpacks and electronics organized and the house clutter-free.  Simple, efficient, livable homes.

Read more about Terri Goetz and the woman-centric approach to home building at:–Women-Centric–Homes/2$3784

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Filed under home, home design, lifestyle, woman-centric, women

HER HOME: Woman-Centric Home Builder in the News

The Woman-Centric Matters(sm) message is getting out across the nation and continues to make the news.  Denny Lenth Construction in the Cedar Falls / Waterloo area of
Iowa has gained the attention of the media with his commitment to not only making woman-centric home designs available to his clients, but also exhibiting a woman-centric home in the upcoming Northeast Iowa Builders Parade of Homes. 


Design Basics, mother company of the Woman-Centric Matters(sm) brand, worked with Denny to create the design for the showcase home, including such features as a drop zone, or rear foyer, between the garage and kitchen, a flat-screen TV in the master bath, and a redesigned kitchen to make it more open.  Woman-centric design elements are intended to help women de-stress, entertain, have flexibility for utilizing space a different way in the future, and plenty of storage.  Through intensive research, Design Basics has learned that these four main design elements are the lenses through which women evaluate a home plan – how it lives, how it will make her home her haven. 


To read the article featuring Denny Lenth Construction and the woman-centric approach to home building, visit  or check out


Filed under design, home, home design, lifestyle, media, Paul Foresman, woman-centric, women

HER HOME: Younger Women Buying

According to a new report by The Media Audit, there are 23.2 million adults with annual household incomes of $100,000 or more in the 87 metropolitan markets surveyed regularly by The Media Audit.  Out of those 23.2 million, 6.2 million are between the ages of 18 and 34. 

Interestingly, though the big focus right now is to market to the affluent Baby Boom generation, the study shows that there are more, by both percent and actual number, adults with six figure incomes under the age of 35 than there are over the age of 54.These are some of the results of their findings about that group of people:Out of those 6.2 million between the ages of 18 and 34, 60.9 percent are men and 39.1 percent are women. 

But in spite of the fact that only 39.1 percent of this group are women, 80.7 percent of the women in this group own their own home, compared with only 74.3 percent of men.  They’re not necessarily small *starter* homes, either.  Over 46 percent of women in the group have homes valued at $300,000 or more, versus only 42.2 percent of men in the group having homes valued that high.To read more of the results from this study, go to:


Filed under homes, impact, lifestyle, media, shopping, trends, woman-centric, women

HER HOME: New Woman-Centric Home Design

Babineaux Main Level

Design Basics, the mother company of Woman-Centric Matters, has announced that their currently featured home plan is the brand new Babineaux. It is a Woman-Centric Matters design with some great features, including walk-in closets in 3 of the 4 bedrooms, a quaint covered front porch, and a 3-car garage positioned in such a way that the 3rd bay could be set up as awesome extra storage if you don’t need it for a car.

Designed with a family in mind, the home also has a rear foyer entry with lockers and a drop zone where cell phones, laptops and other *essentials* can be recharged and kept handy, ready for the family to pick up quickly on their way out the door.

All the bedrooms are upstairs, and there is room for expansion of the master bedroom’s walk-in closet. There is also room for adding an optional 3/4 bath, a great idea when everyone needs to get ready at the same time in the morning. The laundry room is located upstairs, too, making it easier for busy family members to get their clothes where they need to go.

Flexibility is built-in with the Babineaux. Having 4 bedrooms means smaller families have room for a study space for the kids, an exercise room, or even a game room. Downstairs there is a *flex room* that can be used as a home office or den, or whatever a busy lifestyle requires.

To learn more about the new Babineaux, visit:


Filed under design, home design, lifestyle, woman-centric, women

HER HOME: Boomer Women Seek New Direction in Life

Baby Boom-era women may be the most powerful demographic in the United States.
They’ve got spending power. They’re the fastest-growing segment of entrepreneurs. They’re educated. And they want more.

Those are the intriguing first lines of an article today’s Entrepreneur Magazine online highlights. Originally appearing in Tulsa World newspaper, the article goes on to define the “more” that Boomer women want. New careers seem to be at the top of the list, with the sentiment being “why not?”

The article says, “A 2005 survey by Princeton Survey Research found large percentages of Boomers are planning on new careers later in life focusing on helping the poor and elderly, or working in health care or education.” Political pursuits, artistic endeavors, and expanding current pursuits in new directions are some of the career re-directs focused on in the article.

As further explanation, Tulsa World says, “Record numbers of Boomer women are switching careers or starting businesses later in life, looking at the traditional retirement age as a time of learning and self-discovery or reinventing oneself, according to surveys by the AARP and Ameriprise Financial.”

To read the entire article, go to:

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Filed under boomer, careers, inspiration, lifestyle, trends, women

HER HOME: Buying Power of Women

According to today’s Clarion-Ledger out of Mississippi, African American women are an economic force to be reckoned with, often more than women in general. It’s not just a local source coming to that conclusion either. Sources cited for the article include: Consumer Expenditures 2004; World Of Wonder II: How We Define Success, 2005; Roper NOP World Health & Beauty Aids Study, May 2005; AC Nielsen Homescan, 2005; 2005 Fall, MRI Buying Styles;

The Clarion-Ledger reports the following findings:

# African-American women make up 12 percent of the U.S. population and account for 21 percent of all hair-care purchases.

# In 2004, African-American women spent $817 million on products in 34 beauty-related categories.

# Forty-three percent of African-American women buy products that enhance their natural beauty, compared to 20 percent of women in the general market.

# 61 percent of African-American women prefer products that are labeled all-natural, compared to 47 percent of general market women.

# 92 percent of African-American women use health and beauty products to assert their individuality, compared to 56 percent of general market women.

# 42 percent of African-American women will pay extra for products that conform to their image, compared to 31 percent of general market women.

# African-American women are four times more likely to decide which health/beauty products to buy based on packaging, compared to general market women.

To view the Clarion Ledge article, go to:

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Filed under African American, buying, impact, lifestyle, shopping, trends, women